FRESH GRASS. SURPRISINGLY SIMPLE.
The Urban Turf is real, living grass grown fresh for your pet. We grow it. You place it. They enjoy it.
No assembly. No artificial turf. No training pads to hide.
01 — START WITH THE STARTER KIT
New here? Start with The Urban Turf Starter Kit, which includes your fresh living grass mat and its reusable, durable tray.
Once you have the tray, you keep it.
02 — WE GROW IT FRESH
Your Urban Turf is grown locally by Rebel Farms in our indoor farm, where we can grow fresh grass year-round — regardless of what New England weather has planned.
Each mat is grown in natural coco coir and arrives as a living, rooted piece of grass.
03 — PLACE IT WHERE YOU NEED IT
Balcony. Patio. Mudroom. Apartment. Home.
Place your Urban Turf somewhere that's convenient for both you and your pet. Introduce them to the grass and give them a little time to investigate.
For many pets, real grass is already a familiar surface.
04 — USE IT YOUR WAY
Pet relief. Give dogs a convenient patch of real grass when getting outside isn't so convenient.
Enrichment. Sniffing, lounging, exploring and experiencing a little piece of the outdoors.
Or both. It's their turf.
05 — REFRESH WHEN IT'S TIME
Living grass isn't meant to last forever — and that's kind of the point.
When your turf has reached the end of its useful life, remove the old grass, keep your reusable tray and order a Grass Refill.
Fresh turf arrives. Swap it out. Done.